MCH Messe Basel AG and Axess AG have developed a service together
MCH Messe Basel AG and Axess AG have developed a service, which not only emphasizes service
benefits, but is also an important step towards a solution to a topic that has been
heatedly discussed since years: visitor data recording.
Accreditation of trade visitors and exhibitors as well as the sale of entrance tickets
still cause long waiting times at many exhibitions. For exhibitions in Basel, Tickets can
be issued and paid in a few minutes remotely via the Internet.
Since August 2003, MCH Messe Basel AG offers visitors the possibility, to order tickets via
the internet and print them out directly on their own printers. These tickets can be used
directly at the automatic entrance point without first exchanging them at cashier.
Already by the first event, around 40% of all visitors used this new service to issue
"home printed tickets" to enter the Orbit exhibition.
The huge success of the Internet ticket and the smooth handling of the system was also a
big surprise to the Orbit project team.
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