Skiers receive all the information they need about a ski resort via the Axess CONNECT.APP. Thus, the weather, food & drink highlights, events, offers and ticket information can be called up on one’s smartphone. But the app user can also interact directly: to buy tickets, book offers or share their experience on social media channels. This opens up new opportunities for the operators of a ski resort to merchandise their products efficiently and communicate directly with their guests. By networking customer profiles with various offers, guests can create individual leisure programs tailored to their personal preferences. Push notifications allow direct and very individualized communication.