Axess CONNECT.CRM makes a systematic structuring of customer relationships possible and helps to improve interaction with guests. The data is recorded centrally in the Axess DATACENTER. Here, a guest’s personal data is managed in a customer account and can be used for marketing activities. As an operator, CONNECT.CRM helps you to get to know the needs of your customers even better and is thus able to offer the best possible service. Querying time periods, purchasing behavior and specific personal data takes place centrally. After reporting, news can be sent directly to guests via SMS or email with the integrated, user-friendly newsletter tool. In addition to newsletter marketing, Axess CONNECT.CRM also offers customer retention via gamification. Here, a levelbased success system is used, which promotes interaction with guests.